Want to grow your email list and your sales whether you are pitching on a webinar, posting on social or playing at the park with your kids? That's exactly what I help my clients do.
I'm the Meta Ads Expert & Funnel Strategist for female founders who want to grow their business without the hustle, overwhelm or constant content grind.
I spent over 15 years crafting multi-million-dollar marketing strategies for billion-dollar brands like Coca-Cola, Lysol, and Whole Foods.But what looks like a dream job on LinkedIn can feel very different when you’re living it day to day.
The Turning Point
2017 was a big year for me, I got married and shortly after I landed what was supposed to be my dream job, working on the paid media team at a large CPG company in Chicago.
I had spent almost a decade working at media agencies in New York and Chicago, crafting strategic paid advertising campaigns for brands like Lysol, Air Wick, Whole Foods and Cox Business. But when I looked at the women leading these agencies, I struggled to see how I could grow in my career AND be the mom I wanted to be- the present mom who was there for school pick up, volunteered at the Halloween parade and was present at home.
So when I was offered a position leading paid media in-house of a large CPG company, supporting brands like Healthy Choice, Angie's BOOMCHICKAPOP, and Reddi-wip, I was thrilled. I had always heard client side had better work life balance and was a more family friendly environment...but that was far from my experience.
Fast forward 3 years, 1 toxic boss, and a new baby later, I found myself returning from a 12-week, unpaid maternity leave and into a Pandemic, balancing two full time jobs- Media Manager and Mom.
Like many of us back then, I made it work, setting up the boppy and some toys behind my vanity turned desk with. my makeup mirror positioned juuust right so I could see my little guy in the rearview while I worked.
Despite positive reviews, I soon found out that I had been passed over for a Director Role, one that no one had told me had been created, because "We didn't think you'd come back from maternity leave". That was my breaking point.
I realized if I wanted to have a successful, fulfilling career AND be the mom I wanted to be, I would have to create it myself.
Building a Business That Works for Life (Not the Other Way Around)
Soon after, I stumbled across a webinar about becoming a virtual ads manager. With over a decade of experience running ad campaigns for global brands, it was a natural fit.
In 2021, I launched my own business—helping female founders scale their sales without sacrificing time with their families.
Since then, life has brought more twists—another baby, a brief return to corporate leading paid social for one of the world’s largest beverage brands, and a relaunch of my business as Samantha Fine Digital.
And now? I use my knowledge from the world’s biggest brands to help put money in the pockets of female business owners, instead of adding more to the pockets of countless male CEOs of billion-dollar brands.
It’s a pretty good feeling.
I’ve created a life and business that not only gives me the fulfillment I had been craving, but also gives me the flexibility I need to manage my life and family. And I work with other women who want the exact same thing—it’s a win-win.
If your a female owned business that is ready to scale your sales without sacrificing family time, I'm your girl!