Find Out Exactly Why Your Meta Ads Aren't Converting
Get your personalized Stoplight Score and see exactly where your funnel is leaking money- or what's already working that you should double down on.
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THE REAL PROBLEM
Most founders are spending thousands on Meta ads without knowing if their funnel can actually convert the traffic.
What they don't realize is that ads are not always the problem. Sometimes it's the offer, the landing page, the follow-up. This Scorecard tells you exactly where your sales are falling off, so you can stop guessing and start fixing the right thing first.
Everything Included — Free
Here's What You'll Get Instant Access To
The Successful Ads Scorecard
Input your key conversion metrics across your ads AND funnel type. Get instant color-coded benchmarks so you know exactly where you stand — no guesswork, just clear diagnostics.
Video Walk-Through
Watch over my shoulder as I explain what each metric means, why it matters, and the specific actions to take based on your results. No more guessing what your numbers are telling you.
Optional: Free Scorecard Review
Once you've run your numbers, you can book a free 1:1 review with me. Walk away with a clear, personalized action plan for exactly what to fix — and in what order.
Is This Right For You?
This scorecard is for you if…
You're a female coach or course creator running or planning to run Meta ads
You're spending money on ads but not seeing the conversions you expected
You're not sure if the problem is your ads, your funnel, or something else entirely
You want a data-driven diagnostic — not guesswork or generic advice
Your ads stopped working and you're not sure what the problem is — or if it's even the ads at all
You want the same tool I use with my private clients — now available to you, free
No fluff. No generic advice. Just clear diagnostics on whether your funnel and ad campaign are burning cash or ready to scale. Created by a Meta Ads & Funnel Strategist with over 15 years experience driving growth for billion dollar brands and online entrepreneurs.
MEET YOUR STRATEGIST
Hi I'm Samantha, Meta Ads and funnel strategist for female established course creators and coaches.
I spent over 15 years driving growth for billion dollar brands including Coca-Cola and Whole Foods. After facing discrimination for becoming a mom I left the corporate world and brought my expertise to the online space. Now I help female founders grow their email lists and scale their sales using Meta ads and strategic funnels.
I've seen the expensive mistakes that kill campaigns before they ever get off the ground, and I am on a mission to help female founders stop wasting their dollars and start using Meta ads the right way so they can grow their sales and have time for what matters most.
This scorecard is the exact diagnostic tool that I use with my private clients and now it's yours, when you opt in.